A postcard can be a powerful means of communication, as long as it’s properly addressed and personalised. Today’s techniques allow us to personalise anything, the visuals and the text, front and back.

Integrating a postcard in a global communication plan generates notoriety and image. The message is crucial to the creation of a call to action which often constitutes the first step towards the website, an event, a registration, an email.

One of its main assets is its low production cost, either digital for small to medium volumes, or offset for larger volumes (which will limit your choices when personalising images).

We all like to get post through our letterbox; an invitation, a birthday card, a discount voucher… they’re all calls to action. The impact is 6 to 7 times higher than when using email. You will notice the effects on your campaign straightaway.

With mixed communication you can link the sending of a postcard with the receipt of an email or vice versa. You can also send several postcards with strong messages, which will increase your visibility.

What matters most in every personalised communication is your target group. It counts for 70% in the success of your campaign, so bear this in mind.

If you have your clients’ date of birth, don’t hesitate to send them a postcard wishing them a happy birthday on the appropriate day. You’ll see how pleased they will be! You’re not selling them anything, you’re simply thinking of them… And I’m sure they will remember you next time they place an order.

For any advice, creations and designs, please don’t hesitate to call us. We’d be delighted to assist you with your communication campaign.